It's safe to say COVID 19 has put a damper on all our plans for 2020. Hoteliers will agree; considering their industry suffered the biggest hit. Our ‘don’t go outside’ policy has led them to think outside the box to sustain themselves and help people at the same time. One such noteworthy effort was done by the ITC group. This exclusively luxurious hotel group announced the launch of Lavanderia on June 5th. This a ‘Laundry from home’ edition that ensures effective safety protocol while making lives easy.
The word ‘LAVANDERIA’ is the literal Spanish translation of the word ‘Laundry’. By ensuring responsible luxury, the brand has managed to catch the eye of clients who simply don’t want to do laundry. Quite clean, ain’t it?
All customers have to do is specify what items they want laundered. After a period of 24 hours, the laundry will be fresh and ready. The customer will be notified regarding this via messages, along with the payment link. When you bring in contactless delivery to clothes, you know you’ve hit the jackpot!
Anil Chadha, the COO of ITC hotels, has a good understanding of what his clients need. During these troubling times, the last thing they would have in mind is to take care of their laundry needs, however important that may be. By taking one’s mind off it, he is displaying the very spirit of the brand; conscientious and seamless customer service.
He also mentioned that the staff are specially trained to ensure that they completely understood the process and safety protocols. The ‘LAVANDERIA’ services are available pan India at ITC Hotels in Bengaluru, Visakhapatnam, Delhi, Chennai, Kolkata, and Hyderabad. They are looking to launch in other cities by the end of the month, no doubt delighting prospective customers.
Sheraton is stepping up its hospitality game by offering laundry services including dry cleaning and dry wash. By launching their ‘Sheraton@Home’ feature to provide car-washing and home sanitizing services, they have a keen insight into how to make customers’ lives easier now. The hospitality industry has always been about providing customer convenience, and what could be better than providing good quality home services?
Conrad Bangalore and Lalit have jumped in the bandwagon with similar initiatives. Food delivery and laundry services at our doorstep show how the industry is shifting gears to enhance customer experience. Everyone dreams of A1 services in the comfort of our homes. Thanks to these big hotel chains, it can now be reality!